The International Visitor Survey (IVS) provides a quantitative and qualitative assessment of Fiji’s visitor arrivals. The research commenced in 1986 and continues to date with the Ministry taking the primary role of data collection.
The IVS project compiles vital tourism statistics such as visitor numbers and the main reason for visit, visitor demographics, number of nights spent in Fiji, a method of travel arrangements, expenditure patterns and visitors’ impression of Fiji, to name a few.
The purpose of this survey is to provide the Fijian Government and key tourism stakeholders with regular, timely, comprehensive and accurate information on the characteristics, behaviour and expenditure patterns of overseas visitors to Fiji. The IVS Report is a useful tool for effective policy formulation, business decision making and assists efforts in improving the quality of tourism services.